The Coalition Is How This Gets Built
Veterans Landing at Pershing is not a solo effort. The community we are building will serve veterans and military families at multiple levels — housing, services, advocacy, and belonging — and that kind of comprehensive support requires a coalition of organizations who are already doing this work. The fastest and most effective way to reach those organizations is through the people who already know them. That means you.
A warm introduction from a trusted source carries more weight than any cold outreach. When you introduce a VSO, military-focused nonprofit, housing advocate, or workforce transition program, you are not just making a connection — you are vouching for the mission. That carries real weight in the veterans community, where trust is earned over time and through demonstrated commitment. Your introduction accelerates that trust-building by years.
We are actively building our coalition right now, during the initiative's early development phase. This is the ideal time for organizations to get involved — before the agenda is set, before the community is built, before the partnerships are locked. Organizations that join the coalition at this stage help shape how we serve veterans, what services are integrated into the community, and how the broader veteran ecosystem connects to Veterans Landing at Pershing for years to come.
What Happens After Your Introduction
- Dedicated, personalized outreach to the introduced organization within 5 business days
- Formal briefing on partnership opportunities and coalition membership structure
- Invitation for the organization to join the advisory coalition if there is alignment
- Credit given to you as the connector in all communications with the introduced org
- Follow-up message to you with an update on how the introduction developed